Academic Journey
Duration: 4 years (including foundation year)
Accreditation / Memberships in progress / available: Digital Marketing Institute, Chartered Institute of Marketing, UX Design Institute etc.
Inside the Learning Segments
Foundation Year
Preparing for University Success
Exploring the Business Environment
Advancing your Academic Skills
Becoming an Effective Leader
Planning for Your Future Success
Investigation & Innovation Project
Level 4
Understanding Digital Marketing
Content Production
Audience Fundamentals
Managing Social Media
Building Digital Platforms
Resource Management
Level 5
Digital Advertising
Search Engine Optimisation and Copywriting
User Experience Design
Digital Marketing Campaigns
Research for Digital Marketing
Digital Internship
Level 6
Digital Marketing Analytics
Global Brand Management
Digital Marketing Strategy
Strategic Customer Experience Design
Digital Public Relations
Digital Marketing Showcase
Discover Your Career Direction
This degree equips you with the latest digital marketing skills: strategy, content, analytics, campaign planning, brand building, UX/CX, SEO etc. You’ll graduate with a strong portfolio demonstrating both creative and technical capability. The foundation year also ensures you have a good grounding in business and academic skills, which employers value.
Career routes
Graduates often pursue roles such as:
Digital Marketing Analyst
Digital Marketing Manager
Social Media Manager
Content Strategist
Copywriter
UX/CX Specialist
SEO Specialist
Email Marketing Specialist
PPC Manager
If desired, graduates can also move into specialised master’s programmes, leadership roles, or industry certifications in digital marketing.
