Academic Journey
Duration: 4 years (Full-time)
Inside the Learning Segments
Foundation Year
Academic Skills Development
Introduction to Business and Marketing
Study Skills for Higher Education
Personal and Professional Development
Mathematics and Analytical Skills
Year 1 (Level 4)
Principles of Digital Marketing
Marketing and Consumer Behaviour
Social Media and Content Marketing
Marketing Analytics
Academic Skills for Marketing
Work-Based Project
Year 2 (Level 5)
Strategic Digital Marketing
SEO and Online Advertising
E-Commerce and Digital Platforms
Research Methods for Marketing
Marketing Project Management
Applied Project
Year 3 (Level 6)
Advanced Digital Marketing Strategy
Brand Management and Communication
Marketing Data Analysis and Insights
Innovation and Marketing Trends
Dissertation / Research Project
Professional Development in Digital Marketing
Academic Qualifications: Level 3 qualification or equivalent
Work Experience: Relevant experience may be considered through non-standard entry routes
English Proficiency: Equivalent to GCSE English Grade C/4 or CEFR B2
Mature Applicants: May be assessed based on work or vocational experience if no formal qualifications
Interview: Academic interview required
Discover Your Career Direction
Graduates develop a combination of strategic, analytical, and creative skills, preparing them for roles in digital marketing, brand management, and online business strategy. Applied learning and practical projects enhance employability, enabling graduates to design and execute effective marketing campaigns and contribute to business growth.
Career routes
Graduates often pursue roles such as:
Digital Marketing Executive
Social Media Manager
SEO Specialist
Content Marketing Coordinator
E-Commerce Manager
Brand Manager
Graduates also have pathways to postgraduate study or professional qualifications in marketing and digital business.
