This top-up degree is tailored for students who already hold an HND or equivalent Level-5 qualification in business (or related field) and want to elevate to a full honours degree with marketing focus. The course blends traditional marketing knowledge with digital marketing skills and prepares you for contemporary marketing roles. You will study modules covering global marketing, digital strategy, innovation, governance, ethics, and entrepreneurship. Throughout the course, you’ll apply learning in real-world contexts using business simulation software—to practice decisions in marketing, product, operations, finances, and team management. The course also provides access to Arden’s Enterprise Incubator and mentorship opportunities so you can build practical skills and industry-relevant experience while studying.