Academic Journey
Duration: 4 years (Full-time)
Location : Berlin
Inside the Learning Segments
Foundation Year
Academic Skills Development
Introduction to Business and Marketing
Study Skills for Higher Education
Personal and Professional Development
Introduction to Management Principles
Year 1 (Level 4)
Principles of Business Management
Introduction to Marketing
Consumer Behaviour
Academic Skills for Practice
Work-Based Project
Year 2 (Level 5)
Marketing Strategy and Planning
Digital Marketing and Social Media
Market Research and Analytics
Research Methods for Business and Marketing
Applied Project
Year 3 (Level 6)
Strategic Marketing Management
Brand Management and Communications
International Marketing
Marketing Innovation and Entrepreneurship
Dissertation / Research Project
Professional Development in Marketing and Business
Academic Qualifications: Level 3 qualification or equivalent
Work Experience: Relevant experience may be considered via non-standard entry routes
English Proficiency: Equivalent to GCSE English Grade C/4 or CEFR B2
Mature Applicants: Assessed on work or vocational experience if formal qualifications are not held
Interview: Academic interview required
Discover Your Career Direction
Graduates develop a combination of business management and marketing expertise, ready for professional roles in marketing, digital business, brand management, and strategic business operations. Practical projects and hands-on learning ensure graduates can implement marketing strategies and lead business initiatives effectively.
Career routes
Graduates often pursue roles such as:
Marketing Executive
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Business Development Manager
Marketing Coordinator
Graduates can also progress to postgraduate study or obtain professional qualifications in marketing and business management.
