Academic Journey
Duration: 3 Years (Full-time)
Location : Berlin or Online
Inside the Learning Segments
Year 1 (Level 4)
Principles of Business Management
Introduction to Marketing
Consumer Behaviour
Academic Skills for Practice
Work-Based Project
Year 2 (Level 5)
Marketing Strategy and Planning
Digital Marketing and Social Media
Market Research and Analytics
Research Methods for Business and Marketing
Applied Project
Year 3 (Level 6)
Strategic Marketing Management
Brand Management and Communications
International Marketing
Marketing Innovation and Entrepreneurship
Dissertation / Research Project
Professional Development in Marketing and Business
Academic Qualifications: Level 3 qualification or equivalent
Work Experience: Relevant experience may be considered through non-standard entry routes
English Proficiency: Equivalent to GCSE English Grade C/4 or CEFR B2
Mature Applicants: Assessed based on work or vocational experience if no formal qualifications
Interview: Academic interview required
Discover Your Career Direction
Graduates gain a combination of management and marketing expertise, preparing them for a wide range of roles in marketing, brand management, digital business, and strategic business functions. Practical projects and applied learning ensure graduates can plan campaigns, analyse markets, and execute business strategies effectively.
Career routes
Graduates often pursue roles such as:
Marketing Executive
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Business Development Manager
Marketing Coordinator
Graduates can also progress to postgraduate study or gain professional qualifications in marketing and business management.
