Academic Journey
Duration: 3 Years (Full-time) or 4 Years with Foundation
Optional Placement Year Available
Inside the Learning Segments
Foundation Year
Introduction to Business and Marketing
Communication Skills
Research Methods
Professional Development
<br
>Year 1
Principles of Marketing
Introduction to Fashion Business
Consumer Behaviour
Digital Marketing Fundamentals
Academic and Professional Skills
Year 2
Fashion Brand Management
Retail Management and Merchandising
Sustainable Fashion Business
Marketing Communications
Data Analysis for Fashion
Year 3
Strategic Fashion Marketing
Global Fashion Supply Chain
Fashion Entrepreneurship
Undergraduate Major Project (industry-based or independent study)
Discover Your Career Direction
This course prepares students for diverse roles in fashion marketing and management by combining theoretical knowledge with practical application. Students build strong portfolios and gain industry experience through placements and live projects. Career services provide support with job applications, interviews, and connections with leading fashion brands and retailers.
Career routes
Graduates often pursue roles such as:
Fashion Marketing Manager
Brand Manager
Retail Buyer
Merchandiser
Fashion PR Executive
Digital Marketing Specialist
Graduates can also progress to postgraduate study, including MSc in Marketing, Fashion Management, or related business disciplines.
