This degree is for students who want to combine music industry know-how with strong business skills. You’ll learn the modern realities of the music business—how streaming works, how to use data and analytics, how to market artists online, brand development, growth hacking, and social media strategy. The programme emphasizes practical, real-world experience. In Year 3, you’ll take on entrepreneurial or project-based modules and have opportunities for work placements or live industry-type projects. You’ll gain skills that music businesses need now: rights & royalties, artist branding, touring & ticketing, digital trends, growth hacking, plus understanding international exploitation/licensing.