Academic Journey
Duration:3 years full-time, or 4 years with a Foundation year
Start Dates: September, January, May
Inside the Learning Segments
Foundation Year (if taken)
Critical Thinking Skills
Data Skills
Professional Development Skills
Research Skills
Year 1
Academic & Professional Skills
Sustainable Business in the Contemporary Environment
Marketing & the Digital Context
Business Finance
Year 2
Managing Human Resources
Sustainability in Career Development
Digital Regulation and Compliance
Digital Communications, Social Media & Content Marketing
AI Marketing, Data Analytics & CRM
Year 3
Executing Business Strategy
Understanding Digital Audiences & Consumer Behaviour
Digital Campaigns
Undergraduate Major Project (Leadership in Practice)
~96 UCAS points (e.g. 3 A-Levels or equivalent), plus GCSEs including English & Maths. If English isn’t your first language, proof like IELTS ~6.0 usually required
Discover Your Career Direction
Graduates leave with a blended set of digital marketing expertise and business management skills. You’ll be prepared to work in areas that demand creativity, data literacy, strategy, and ethical awareness. The course supports employability through practical assessments, real-world project work, and exposure to guest speakers and industry insights.
Career routes
Graduates often pursue roles such as:
Digital Marketing Executive / Officer
Social Media Manager
Content Marketing Specialist
Digital Campaign Manager
Digital Analytics / CRM Specialist
Brand Manager with Digital Focus
Digital Strategy Lead
This course also opens pathways to postgraduate study (e.g. MSc Marketing or MBA) or specialist roles in marketing technology, digital branding, and e-commerce.
