Academic Journey
Duration: 1 year (Full-time) or 2 years (Part-time)
Inside the Learning Segments
Postgraduate Study Skills, Research Methods and Ethics
Principles of International Marketing
Developing Digital Strategies, Innovation and E-Commerce
Cross-Cultural Leadership and Human Capital Management
Customer-Centric Marketing and Strategic Brand Management
Postgraduate Integrative Project
A UK undergraduate degree at 2:2 honours level or equivalent in any subject, along with relevant experience
English language proficiency (e.g., IELTS 6.5 overall, with a minimum of 5.5 in each component)
Discover Your Career Direction
The programme sharpens not only your marketing expertise but also strategic thinking, cultural agility, and leadership capability. Developed in collaboration with industry professionals, it includes robust employability support—such as CV workshops, employer networking, and career counseling—so you’re well-positioned for executive marketing roles globally. It also enables progression to higher academic research paths like DBA or PhD.
Career routes
Potential career paths upon completion include:
International Marketing Manager
Digital Marketing Strategist
Brand Development Consultant
E-commerce Marketing Lead
Insights & Consumer Behaviour Specialist
The course also offers progression routes into advanced research or leadership qualifications, including Doctor of Business Administration (DBA) or PhD in Marketing, Strategy, or Digital Innovation.
